Finding My Purpose: A Personal Story

Simone Junod
January 20, 2025

Finding My Purpose: A Personal Story

I recently ran a workshop with people going through big life transitions. Some didn’t know their next step. A career change with more meaning? A similar role at a company that feels right? I could deeply relate to these questions.

I’ve lost my CFO position more than once. But it wasn’t until I lost my second sister—and my job again after eight years in an international IT company—that I truly hit pause. I needed to go deeper, to heal, and to find myself again.

That’s when I began working with wisdom keepers from indigenous traditions and reconnecting with my inner strength. At the same time, I trained as a business and management coach.

Now, as the founder of Athena InsideOut Education, I help leaders find clarity, purpose, and joy in their own journeys. I know what it’s like to feel lost—and I also know what it’s like to come out stronger.

If you’re at a crossroads, remember: real transformation starts from within.